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Ashley was founded to address a need in the local fashion market for stylish yet accessible pieces for the everyday Filipina. The company strongly believes that fashion is for all shapes and sizes and its team has taken it upon themselves to create a brand that champions designs that are on-trend yet timeless, effortlessly chic, versatile, sophisticated—and all within a price range accessible to a wider market. With a team of in-house designers who pay attention to styles and trends in the global fashion scene and adapt them for the Filipino market, Ashley has created fashion collections that appeal to the sensibilities of the stylish Filipina.

Since its inception in 2010 as a small online business, Ashley has seen remarkable and steady growth. Four years after it launched, Ashley widened its online reach by partnering with Zalora Philippines. In 2016, Ashley ventured into brick-and-mortar territory, consigning their pieces at Cinderella stores (Glorietta3, Alabang Town Center, Festival Mall, and Robinsons Place Manila).

The company was incorporated in 2018 and it continues to grow: by 2019, Ashley plans to open its own boutique in a key shopping district.